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Industrial design is usually defined as the combined use of streams of art and science to improve the function and aesthetics of a product and make it more desirable for consumers. Industrial design can be applied prior to the launch of a new product or for enhancement of a current product.

The primary consideration of industrial design is the manner in which the customer will perceive the product. It means the consumers must consider the products as desirable items and worth spending their money on. The optimization in such cases can be attained by improving the features as well as the looks of the product, in order to make the product attractive to several customers.

The first thing to do for coming up with more attractive products is to conduct an elaborate market research on the purchasing habits of customers. After that come activities like sketching, model making, sampling, and testing, before the item is considered ready for large scale production. Nowadays, there is a popular trend of using 3D software and CAD applications for making these jobs easier.

The basic purpose of industrial design is to improve the whole feel of the product. Designers need to concentrate upon many factors other than the appearance of the product. These include sturdiness, functionality, ergonomics and the user friendliness of the product. In addition, it is also possible for the designer to decrease the expenditure on production by making more cost effective designs.

Industrial design also includes other features like product packaging, study of a buyer’s psychological reaction towards a product, and his or her level of sentimental attachment to the item. Therefore, industrial designers have to undergo a rigorous training for many years before being assigned a live assignment.

Some of the illustrious names in the field are those of Brooks Stevens, the original designer of the Harley-Davidson motorcycle, Raymond Loewy, the legendary designer of the Coca-Cola bottle and Jonathan Ive, who has been known for the iMac.

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